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Job Description
To research marketplace information and develop competitive strategies. He will be responsible for providing information and insights regarding customers, markets, competitors, and campaign effectiveness to measure performance and support business decisions. The Market Research Analyst applies qualitative and quantitative techniques to interpret the data and produce substantiated recommendations.
Responsibilities:
Formulating analysis plans
Designing or assisting in the development of questionnaires and moderator guides to ensure that necessary data is captured
Conducting in-depth data analysis using traditional and advanced methods
Making presentations—answering questions and instilling confidence.
Skills
• A minimum of 10 years within the custom Market Research industry
• Strong analytic and critical thinking skills
• Exceptional written, oral and presentation communication abilities
• Expertise with Excel, PowerPoint, Access and other analytical tools
• Ability to judge and make decisions considering the relative costs and benefits of potential actions to choose the most appropriate one
• Efficient in English language.
Education
Bachelors or advanced degree in business, mathematics, other sciences